When a company with super-hot products like Apple announces a Black Friday sale, consumers sit up and notice.
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Sweats and T-shirts, Smith understands, won't fly at an event considered to be the Big Apple's Super Bowl of fashion.
Widely beloved Apple was the only super popular name to make the top five.
There are the new super-interactive iPad 2s for the Apple Store, for example.
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Andy's a super smart person, having done stints at Apple, General Magic, WebTV and Danger before starting the Android project.
Mr. Clow was one of the creators of Apple's landmark "1984" Super Bowl commercial, which introduced the Macintosh personal computer.
If the reports are true, it is ironic that in the age of super competition and the trend towards larger screen sizes, Apple is about to introduce an old design from Steve Jobs.
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Apple's profit ascendancy over IBM is also a turnabout from their positions decades ago when IBM was the behemoth and Apple the scrappy upstart that aired its famous 1984 Super Bowl commercial showing an athlete hurling a sledgehammer into a Big Brother-like image, which many inferred was IBM.
But the main point here seems to be to continue establishing the brand as a fun alternative to Apple (which, notably, didn't buy Super Bowl TV time).
Outside of the few titles--"Spore, " "Super Monkey Ball" and "Krull"--that were announced at Apple press conferences, game developers are being forced to keep quiet about their applications.
At best, it indicates that Microsoft wishes to compete with Apple (NASDAQ: AAPL) by offering a product that is, well, super.
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