We want to make advertising super-simple for our customers.

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Jitterbug is "super-simple, " said the Del Mar, Calif.

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The simple strategy of the super-rich is to buy and hold, and to borrow when needed to finance their lifestyles.

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The super-cyclists put all this down to a simple mismatch between supply and demand.

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The story is simple and fun: a 15-year-old American boy is a super spy in London.

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My contention is rather simple: Real pyrotechnics happen in Silicon Valley when an imaginative entrepreneur, often not a super-geek, ignites an idea and sets a truly unique brand agenda.

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