Hammering the irony home, the solution he proposed -- a "technology summit" of academics, tech companies, and content producers to develop a workable DRM system -- is exactly the sort of wasted effort Steve-O lambasted in his open letter.

ENGADGET: MPAA says it's committed to fair use, interoperability, and, uh, DRM

At least one blended-learning school, Summit Public Schools, is partnering to build its own solution to the problem and use content from different sources to support the new competency-based learning model it is developing, which seems like a smart backward integration.

FORBES: Is the Technology 'Ready' for Blended Learning?

For example, Jonathan Mildenhall, VP Global Advertising Strategy and Content Excellence at Coca-Cola, is presenting at both IAB MIXX and the Brand Innovators Summit.

FORBES: A CMO's Guide to Advertising Week