The new summer items will be featured in ads starting Thursday.

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Weak traffic and off-mark products led to slower than expected sales in May, when wet, chilly weather may have provided too weak inspiration for consumers to start shopping for summer items, analysts at RBC Capital Markets say.

FORBES: May Sales Show Tighter Times Ahead For Retailers

However, revenues for boys products increased by 25%, with film releases this summer promoting items like Transformers and Captain America toys.

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Before this effort began late last summer, most of the items were thrown away.

CNN: STORY HIGHLIGHTS

And while it is cheaper to send non-perishable items by ship in the summer, this creates its own problems.

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When Congress returns from its summer recess after Labor Day, tax items will be at the top of the legislative agenda.

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In 2003, the Federal Aviation Administration raised its assumption of what the average air passenger weighs, including clothing and personal items, to 195 pounds in winter and to 190 pounds in summer.

WSJ: Boat Operators Struggle With Heavier Load

Often, small producers cannot ship throughout the entire year -- for instance vendors of Buffalo's Sponge Candy cannot subject their delicate, heat-sensitive delicacy to higher temperatures throughout the summer -- or must tack on shipping charges that may be equal or higher than the items being shipped.

CNN: Regional flavors may be a click away

Black adds that the company also benefited from the foresight of what she calls a "wear now" merchandising strategy, stocking stores with items like long-sleeved, light T-shirts that can be worn from the waning days of summer right on into the fall.

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