Ms Ni Dhulchaointigh is now taking Sugru, which comes in a variety of bright colours, into shops.
ECONOMIST: A peculiar product��s peculiar route to market
In December 2009, with no marketing budget, she started a website and sent packets of Sugru to some technology bloggers.
If Dr. Seuss was still in the inventing business today, he would fondly and famously use Sugru in his adventures and stories.
FORBES: 21st Century Duct Tape - Sugru
The first 1, 000 packets of Sugru, which took a month to make, sold out in six hours to customers in 21 countries.
We also make videos inspired by what our customers do with sugru.
Sugru sounds like something Dr. Seuss would have invented.
Sugru is probably one of my favorite products.
Sugru is a flexible silicone rubber.
Learn more about Sugru .
So too with Sugru.
FORBES: How Facebook And Twitter Made 'Sugru' Sticky
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