As the sole judges as to whether this can be repeated correctly, I suggestweuse the two Swedish scientists, Kullander and Essen, as they attended the March 2011 demonstration and wrote a report.
As Teresa Amabile and Steven Kramer suggest in The Progress Principle, we all yearn for more meaningful work where we get to use our best talents together, aptly supported by social enterprise software that leverages our capacity to accomplish greater things together.