Of course, beneath its sugar-coated exterior, Sugar Rush is not all that it seems.

FORBES: 'Wreck-It Ralph' Is An Homage To Video Games And A Story Of Friendship

This hybrid of family saga, crime thriller, soap opera, and Western adventure is a cinematic sugar rush.

NEWYORKER: Tears of the Black Tiger

One thing leads to another, and without going into terribly great detail, Ralph finds himself in the saccharine Sugar Rush game basically what Candy Land would look like if it was a karting game.

FORBES: 'Wreck-It Ralph' Is An Homage To Video Games And A Story Of Friendship

In light of this new information, I may launch my own informal survey on the productivity of PP Forbes staffers and those who leave the confines of 60 Fifth for their afternoon sugar rush.

FORBES: Lack of Snack Leads To Declined Productivity

Its bid for Cadbury is designed to give a sugar-rush to its confectionery business, the fifth biggest in the world.

ECONOMIST: Kraft's bid for Cadbury

The sugar-rush of sweet success is likely to be swiftly followed by the sickener of remembering just what economic and social challenges lie ahead for this country.

BBC: Brand GB �C a good games

Not only does sugar give you a quick rush while taking away your long-term energy, it also tends to increase your calorie consumption (ie: appetite).

FORBES: Health Tips From the Echo Boom Expert