But the industry has been suffering something of an identity crisis in recent years.
BBC: NEWS | Business | Mail order looks beyond the printed page
Emma was suffering from something that is sad but all too common in Japanese schools: bullying.
Isn't madness inevitable when suffering from something no one can explain?
She said awareness of climate change varied widely throughout the EU. One of her officials admitted that the UK was suffering from something of a media backlash against climate policies because previously there had been media "overkill" on climate.
This history suggests that something about suffering and self-sacrifice appeals to the scientific mind.
Villar is wild-eyed and hauntingly funny as emotionally damaged David, a 30-something husband suffering from recurring PTSD 18 months after his car fell off the bridge and he nearly drowned.
So I encountered something of the suffering felt by far too many African women.
CNN: Africa's birth rate: 'Why women must be free to choose'
There were fears that the Briton was suffering from glandular fever, something that has hit both Roger Federer and Mario Ancic in recent years.
Only somebody intently attuned to the lives of the parents and their suffering would have understood that the Special Olympics was not just a classical act of noblesse oblige, handing something down patronizingly to the suffering poor, but of self-help as well.
When new News Corp. management takes over, it ought to do something for its long-suffering shareholders.
At least three people from Britain are known to have died at Dignitas who were not suffering from terminal illness and that is something which Ms Close is deeply uncomfortable with.
It may also, of course, have something to do with the declining readership of his tabloid papers, which are suffering the same fate as most newspapers worldwide: The Sun down from 3.5 million copies sold in 2000 to around 2.8 million copies today, and the News of the World down from more than 4 million in 2000 to 2.6 million just before its closure.
It had something to do not just with him, but with the whole British experience of suffering at the hands of Factors Beyond Our Control.
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