In the past, it has hired quirky British directors such as Shane Meadows in a bid to banish the memory of Ronald McDonald.

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The massive turn created by greats such as Muttiah Muralitharan and Shane Warne wasn't so much of an issue in their era, but these days it would rob them of potential LBW decisions.

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"Ulster Rugby is delighted to have secured the appointment of someone with such a range and depth of experience, and Shane will bring many levels of expertise to the position, " said Watson.

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But it underestimated the opposition among other groups, such as A Just Republic, headed by Pat O'Shane, Australia's first aboriginal barrister and magistrate, and Real Republic, represented by Tim Costello, a Melbourne Baptist minister.

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"All of Asia has had such huge gains, so we had to have a correction sooner or later, " said Shane Oliver, head of investment strategy at AMP Capital in Sydney.

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The TMO went against them to allow Shane Williams' second try after a long, hard look, but Scotland rarely carved out such try-scoring moments for themselves.

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The TV advert's award-winning director Shane Meadows said he wanted to highlight the problem of emotional violence, including verbal insults and controlling behaviour such as monitoring text messages.

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"If I'm at an event sponsored by a designer, I pick at the really chic food passed around, " said Lauren Shane, a 28-year-old stylist who goes by the name elshane and works for celebrities such as pop-star Carly Rae Jepsen.

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