Even Apple's least successful effort--AppleTV--has rivals such as Blockbuster scrambling to blunt Apple's attack.
As such, entrepreneurs were scrambling to get their hands on this miraculous service called the telephone.
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The magnitude of the recession is such that even mighty Toyota is scrambling to cut costs.
Faced with such troubles, mining houses are scrambling to restructure, cut costs, and make themselves more attractive to foreign capital.
In the days and weeks after the storm, government officials were scrambling to purchase basic emergency supplies such as cots and blankets.
Kaminsky's bug, meanwhile, sent tech companies such as Cisco, Microsoft and Sun Microsystems scrambling to release fixes and Internet service providers racing to implement them.
He said that because the power-breakfast guests are used to having access to the bounty of a full luxury hotel kitchen, where special requests can be easily accommodated, he sometimes finds himself scrambling to the corner deli for items such as feta cheese or bell peppers.
Many state governments, such as those of New Jersey and New York, are scrambling to deal with their unique concerns, with or without prompt disaster assistance from Washington.
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Real-estate investment trusts and specialised private-equity funds, which have been scrambling to buy property in swanky districts of big cities, such as Tokyo, Osaka and Nagoya, where prices are booming, also have lots of debt.
Google, Facebook, Twitter, and other major online ad operators are all scrambling to prove to these big spenders that their ads can move the needle on classic metrics such as brand recognition and intent to purchase.
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In the long term, though, such a deal is probably a bad idea, one of those short-term fixes that has left drug companies scrambling to reinvigorate their research labs as fewer and fewer medicines actually make it to patients.
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