Tools such as WebEx and Skype are great for sharing information once a relationship has been established.

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Leverage an inside sales approach, which is to say, build a team that sells primarily over the phone, using a remote meeting tool such as Webex, Go-to-Meeting or JoinMe.

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With the excitement of newer communication mediums such as Skype and WebEx many companies have built the work-from-home movement on the premise that we can just as easily collaborate over a virtual medium as we can face to face.

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Of late, lesser-known yet winning entrepreneurs such as Zhu at WebEx and Feng Deng at NetScreen , which was acquired earlier this year by Juniper Networks (nasdaq: JNPR - news - people ), have advanced down the same path.

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So are videoconferencing systems and other substitutes for face-to-face meetings produced by firms such as Polycom, Picturetel and WebEx.

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