Innovations likewise blossomed in consumer goods and services such as soap, photography, shaving and entertainment.

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The "multi-million dollar" deal will see Unilever products, such as Dove soap and Pond's cream, advertised across the range of AOL Time Warner media, including the Turner TV network, Time magazine and the America Online web services.

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Since then, Unilever has gone back to building a much smaller number of global brands, such as Dove, a soap sold in 75 countries.

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The trick was to come up with a brilliant advertisement: the best, such as a commercial for Pears soap, ran for years.

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Daytime TV, including live talk shows such as "The View" and soap operas, which typically tape about a week's worth of shows in advance, would be next to feel the impact.

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The companies, such as Pepsi, MasterCard, and Dial soap, provide the donations and get positive marketing and interaction with their brand when consumers play.

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Up to 40 million people in the region depend on the rainforest for survival, but Greenpeace found evidence of communities granting logging rights to companies worth hundreds of thousands of dollars for gifts such as bags of salt, machetes, soap, coffee and beer or unfulfilled promises to build hospitals and schools.

CNN: Logging decimates African rainforest

Ibrahim Kamel has moved from aromatic oils and soap to more macho products, such as aircraft made in Russia with Rolls-Royce engines.

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