As with the field experiment, some participants were placed in a control group, others engaged in activities that stressed individuality (creating personalized nametags, for example), and some focused on the identity of the organization (such as creating a logo for the research lab).
The sleek, modern design captures the essence of mobile computing, while details suchas rounded edges, engraved logo and silver trim make the design even more eye-catching.
The only awareness clients have that there is even such a thing as a broker dealer is often the logo on the envelopes in which their statements and reports are mailed.