Willow Creek, which has a staff of 500 full and part-time employees, is renowned for its conferences and seminars that teach other churches how to market themselves as well as for its "buzz" events, featuring well-known personalities such as country singer Randy Travis , NASCAR Champion owner and former Washington Redskins coach Joe Gibbs and Lisa Beamer , widow of Sept. 11, 2001, hero Todd Beamer --all intended to attract nonchurch goers.

FORBES: Magazine Article

The carrier claims to have lost more than 100 million euros last year due to events beyond its control, such as the volcano and winter storms.

BBC: What��s fair when compensating for flight delays

He also called on the Welsh Government to be more ambitious, proactive and transparent in its approach to attracting top sporting events such as the Ashes to Wales.

BBC: Welsh Conservatives debate

Borders tends to try to capitalize on timing of current events for its self-publishing projects, such as music books tied to the Grammy Awards.

FORBES: Booking Losses

Design Within Reach aims to draw them to stores and its Web site through live chats and retail events, such as a recent talk at a store in Washington, D.

FORBES: The Art Of Engagement

Despite its history, wrestling somehow lost out to several fringe events, such as modern pentathlon.

WSJ: Olympics: Wrestling Survives��For Now

Its eclectic programme features music ranging from 1960s to electro, and events such as fashion week parties and live tattooing draw in a boho clientele.

BBC: Seedy Pigalle��s hipster transformation

Penney Co. began a turnaround strategy that included ditching coupons and most of its sales events in favor of everyday low prices, bringing in hipper designer brands such as Betsy Johnson and remaking outdated stores.

NPR: JC Penney Posts 4th Straight Big Loss, Sales Drop