It can allow more subtle qualities to come to the fore, such as commitment and generosity, honesty and openness.

BBC: Viewpoint: Down with romantic love

When kids learn to grow vegetables, they learn not only how to eat in a healthy way but how to be productive and are armed with a value system that will help them to navigate in their lives -- values such as patience, appreciation, sharing, honesty and respect.

CNN: Pick up your shovel; grow a better city

It is important through honesty and cooperation that we push organizations such as News Corp. not to just determine what went wrong, but to set the path of what to do right.

FORBES: The Balance Between Leadership and Accountability

But it offers its highest grades on personal matters like honesty and values, versus leadership or professional questions such as being firm and decisive, or appointing qualified people.

WSJ: So Far, Obama Remains Popular With Public

In states such as New Jersey, McCain appealed to voters who said they valued experience and honesty.

NPR: Democratic Winner Unclear; McCain atop GOP Race