As a result, he presently is a Professor at IMD, in Lausanne, Switzerland, where among other interests he specializes in the art and practice of successful innovation, and the effective expression of talent.

FORBES: Understanding The Engine Of Innovation: 'The Idea Hunter'

Nevertheless, because our need for self-expression has boundaries and can be satiated via our social interactions, Facebook will make achieving a successful lifestyle positioning a whole lot more challenging.

FORBES: Why Facebook Is A Threat To Lifestyle Brands