Ergen has said he would be willing to establish a national pricing scale that would offer rural customers the same prices offered to urban and suburban customers where satellite and cable services are in direct competition.

FORBES: The Dish On Hughes

Today EchoStar and 942 cable operators, mostly in rural and suburban markets, carry the network.

FORBES: Call Of The Wild

Above all, Kent had a vision to build a cable company that operated in second-tier suburban markets and college towns with low population density.

FORBES: Strategies