Republicans have struggled to come up with ways to oppose Obamacare that are both politically relevant and substantively important.

FORBES: Move up http://i.forbesimg.com t Move down

Professor Taniuchi is bold in re-raising postal insurance and saving system privatization as both a symbolic and substantively important issue.

FORBES: Academic Appeal for "Small Government"

Conceptually and substantively, Obama abandoned the US alliance with Israel.

CENTERFORSECURITYPOLICY: Obama's abandonment of America

In order to facilitate future assessments, members also recognised that policy commitments need to be as specific and concrete as possible, and need to substantively contribute towards the overall objective of strong, sustainable and balanced growth.

WHITEHOUSE: The Los Cabos Growth and Jobs Action Plan

And then more substantively, on health care reform, this is six months since health care passed.

WHITEHOUSE: President Obama News Conference

To his credit, he also came to see how substantively problematic LOST would be and kept the treaty bottled up.

CENTERFORSECURITYPOLICY: A "LOST" presidency

Substantively, the positions of the two sides are clear, and incompatible.

WSJ: Talks on Tax Cuts Set Stage for 2012 Campaign

The key is envisioning and then figuring out how to serve your customer in ways that are substantively different from the competition, rather than simply trying to do what they do, but better (faster, cheaper, slightly better quality, etc.).

FORBES: Michael Porter on Why 'Best' Isn't the Right Goal