Regardless, the shift in thinking will have substantial implications for the future of American marketing strategy.

FORBES: Capturing the Hispanic Market Will Require More Than A Total Market Strategy

It states that the changing nature of identities will have substantial implications for what is meant by communities and by social integration.

BBC: Web 're-defining' human identity says chief scientist

The implications of bloggers for hire are substantial.

WSJ: America's Newest Profession: Blogging – Mark Penn, WSJ.com