And the reason is that when the channels are bundled so that the cable subscriber has to purchase the lot of them, that gives them the option of discovering something that they might not have known before, which is that by surfing around and happening upon a marginal, new, upcoming channel they might find that they like it and they might start watching it.
China, for example, holds a lot of promise for Apple considering the huge 2G subscriber base that the carriers there are trying to transition to 3G (3G penetration is currently only 17% in China and growing at a good rate).
China, for example, holds a lot of promise for Apple considering the huge 2G subscriber base that the carriers there are trying to transition to 3G (3G penetration is currently only about 18% in China and growing at a good rate).