And it got me thinking about how subjective we are about most things.

FORBES: How Not to Fool Yourself...

Like other people, you hear the name of the place, you have two mortgages there, I'm subjective and I'm thinking, huh, I wonder that means.

NPR: Wall Street Woes: Who Gets A Bailout?

The consequence of financialization has been an increased role played by highly-subjective psychological factors and a shift in industry thinking from long term to short term.

FORBES: The Great Recession: How We Got Here (and How to Get Out)

If you get all jazzed up about a mysterious placebo effect, that positive thinking may help you feel even slightly better on subjective scales.

FORBES: Harvard Placebo Study Was Seriously Overhyped