For this reason, the Royal College of Surgeons is looking at how such subjective information can be quantified in an objective way.

BBC: NHS to reveal surgery death rates

Be aware that the company does not guarantee opinions or other subjective information reported such as descriptions of cosmetic condition or color, for example.

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This is the complex subjective challenge of privacy of information.

FORBES: Why Don't We Dig Deeper Into the Sand of Social Data?

If everyone has their own facts, slightly tweaked to reflect their position, then there is no true north for decision-making and everything, even the most basic information, is subjective.

FORBES: The Death of the Fact

Unfortunately for consumers, there are so many lists and they have become subjective that they lack any true information utility.

FORBES: The Problem With Lists - And The Fix From Big Data

My hope is that data scientists, with the help of the technology now available to them, will make subjective lists a thing of the past and give us real information utility.

FORBES: The Problem With Lists - And The Fix From Big Data