What that means is you should demonstrate that you completely own a particular skill or subject matter and are the best at that.

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The demand for his non-existent grad program is perhaps indicative, though, of a rising interest in the subject -- and in the skill.

CNN: Human behavior: the key to future tech developments

In one of the most thorough examinations of the subject, Harvard researchers interviewed 3, 000 executives over six years, and they found that the No. 1 skill that separated innovators from noncreative professionals was "associating"--having an ability to successfully connect seemingly unrelated questions, problems or ideas from different fields.

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