In a series of clever experiments, the Canadian scientists demonstrated that triggering subconscious thoughts of faith increased self-control.

WSJ: Jonah Lehrer on Religious Thoughts and Self-Control | Head Case

Through Freud, dreams were then discovered as the voice of the subconscious, its inner secrets revealed through automatic writing or self-induced hypnosis (with Breton's first wife, Simone, assigned the women's role of note-taker).

ECONOMIST: 20th-century art

Paul was out, so I took receipt of the package: self-actualization tapes, their soundtrack alleged to beam thousands of subliminal messages directly to your subconscious.

WSJ: Getting There in L.A.