But for those politically opposed to buying a TV as costly as a subcompact car, there are used-car-priced alternatives.

FORBES: The Big Picture

Using the new tool, the auto maker is targeting younger buyers who might be interested in its Chevrolet Sonic subcompact car, said two people familiar with the matter.

WSJ: Buy Signal: Facebook Widens Data Targeting

Unfortunately, not all American motorists will find it practical or desirable to drive a subcompact car like the Ford Fiesta pictured above, nor will they want to give up desired conveniences.

FORBES: Weight Reduction

Clearly, whether one drives a lavish luxury car or the most humble subcompact, nobody wants to be a victim of car theft.

FORBES: New Cars With The Highest Theft Rates

On another occasion Ghosn blocked development of the next-generation Renault Twingo subcompact after some staff expressed doubts that the car could meet its sales targets.

FORBES: On The Cover/Top Stories

And while there are other new and overhauled entries in the subcompact segment including an improved Honda Civic clearly there are a lot of car-on-car comparisons going on these days between Sonic and Fiesta.

FORBES: Is Chevrolet Sonic Becoming A Party Pooper For Ford Fiesta?