In just one year, Softbank managed to boost the subscriber base of the challenger carrier from 700, 000 in fiscal 2006 to 2.7 million in fiscal 2007, vaulting ahead of its giant rivals NTT-DoCoMo and KDDI in sub additions.
Our correspondent says the main example is banking giant UBS, which wrote off billions in the wake of the 2007 sub-prime mortgage crisis, and then had to be bailed out by the Swiss government.