The phonemaker's attempt at increasing its exposure to the lucrative mobile music and gaming market is seen a key step for the company that made its mark in regions such as Western Europe with its music-focused sub-brand Walkman phones and camera-focuses Cybershot handsets.

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Endless rumors have flown around every aspect of the new phone, speculating about processor speeds, camera specs, cases, connectors, and even sub-millimeter changes in its dimension.

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But the Bold 9900 also features a fixed-focus camera, no front-facing camera, only single-core processor technology and a sub-3 inch screen size.

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For instance, the Music Player sub-menu fails to filter out ringtones, and the Video Player sub-menu only managed to load the latest few clips taken with the phone's camera.

ENGADGET

With a smaller image sensor, a lens designed for a 35mm camera captures only the inner part of the image, cropping off the edges that the sub-size sensor chip can't see.

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