First, we know the device will indeed have a qHD display, although unlike Moto's other 960 x 540 screens, this one discards the PenTile matrix and features properly proportioned sub-pixels, which delivers crisper text in the process.

ENGADGET: Motorola's Atrix 2 (Edison) flaunts qHD display, hands-on reveals no PenTile matrix

So, I'm choosing to stay open-minded until I get some proper review time with this subtle, "nature inspired" phone -- and in the meantime I'm going to consciously overlook the fact that even Mother Nature's lowliest creations (pebbles, crevasses, wasps etc.) don't stoop to sharing each other's sub-pixels.

ENGADGET: Editorial: Engadget on the Samsung Galaxy S III Hands-on

While most of them are on par with Samsung's other top of the line HDTVs this year (quad core CPU, five panel Smart Hub and apps, recommendations, gesture control etc.), it's differentiating itself with a display based on self-emitting RGB sub-pixels which it claims makes for absolute blacks, pure whites and prevents colors from being washed out or distorted.

ENGADGET: Samsung unveils 55-inch OLED HDTV, really is planning to release it this year