In choosing not to, Toyota effectively recognized the power of the sub-brand it had created.
The BMW Group offers DriveNow and ParkNow under its BMW i sub-brand.
ENGADGET: BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit
Recently Nike has been expanding into action sports, buying smaller brands like Hurley in 2002 and starting its own sub-brand, Nike 6.0 (named for six action sports) in 2005.
The venture capital company BMW i Ventures was founded in 2011 under the BMW i sub-brand, to provide financial support for companies developing mobility solutions for problems in densely-populated cities worldwide.
ENGADGET: BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit
Infinity Ward head Mark Rubin calls Ghosts "a new sub-brand" in the CoD franchise, and it's getting a new (unnamed) game engine to boot -- another indicator that previous characters aren't involved.
One of the shrewdest alt-fuel marketing moves Toyota made early on was to create a sub-brand for its hybrid engine technology, with the Hybrid Synergy Drive badge that appears on every Toyota hybrid vehicle.
The phonemaker's attempt at increasing its exposure to the lucrative mobile music and gaming market is seen a key step for the company that made its mark in regions such as Western Europe with its music-focused sub-brand Walkman phones and camera-focuses Cybershot handsets.
ENGADGET: Sony Ericsson's PlayNow Arena: 1 million, DRM-free songs on Monday
If your tenants (advertisers) include major companies with their own sub-communities of raving fans, beware the power of those brand-boosting bands to wire themselves together and bypass you.
Petersburgopens to guests on August 1, 2013 and is part of Four Seasons Historic Hotels, a small sub-collection within the famous luxury brand that includes unique and architecturally important heritage hotels in Europe, set in buildings dating from the fifteenth to the early twentieth centuries.
Having spent a lot of time in Cameroon and having represented the prime minister of Cameroon, you'll don't need a re-branding of the African continent as it relates to tourism and to try to bring dollars in, you need to re-brand some of the leadership in some of these African countries, particularly in Western African and sub-Saharan Africa.
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