Wantful then sends an artfully-designed small booklet wrapped in Japanese-style rice paper in the mail, which looks almost like a wedding invitation.

FORBES: This Black Friday, Wantful Says Forget The Mall And Forget Gift Cards

Even the White House wedding of her daughter Maria was private, in "the New York style" rather than the expansive Virginia social style made popular by Dolley Madison.

WHITEHOUSE: Elizabeth Kortright Monroe