Over five decades Baus, 79, built Bauhaus AG (not to be confused with the design schoolor modernist architectural style) into a chain with 220 stores in 16 European countries.
The report's authors, who received information from almost 25, 000 students and around 200 corporate recruiters, note that given the current economic climate, value for money -- or "return on investment" to use a suitable business school-style term -- was a key factor in determining this year's rankings.