"A crew neck is a more casual American sportswear look and therefore, the American sportswear collar complements it best, " says Mr. Julian, the author of two men's styleguides.
Some of IBM's first customers for the new style of selling include Levi Strauss, Mobil Travel Guides...and IBM itself, which is loading up on z990s so it can sell computing power from its data centers on a utility basis to smaller customers.