He brought back the golden age of air travel and made money on it with his Virgin Atlantic airline, complete with Mad Men-style upstairs bars in the 747s and massages in the airport lounges.
The Jamaat-i-Islami, which won 16 seats, may have firm views about the role of women and be opposed to American-style hamburger bars in Dhaka's city centre, but it does not indulge in the same level of anti-western talk as its counterparts in Pakistan.
While secondary schools re-style their catering facilities to take on the high street burger bars, the Local Authority Caterers Association predicts a more healthy, organic future for primary school canteens.