The audacity of the jump stunt made it more valuable to Red Bull, and it does the same for Baumgartner himself.

FORBES: Felix Baumgartner Will Definitely Cash in on Red Bull Space Jump

Although the jump had the appearance of a stunt, Baumgartner and his group of experts continually stressed its high scientific relevance.

BBC: Skydiver Felix Baumgartner fell faster than first thought

Although the jump had the appearance of another Baumgartner stunt, his team stressed its high scientific relevance.

BBC: Skydiver Felix Baumgartner breaks sound barrier