But as a single person with two small dogs and not a lot of stuff, a three-bedroom house is big.

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You got the sense that he was a calm and centered person in his movements, and all of that stuff is very important to a dog, a troubled dog, a dog that's already nervous and worried about the world and paranoid and overreacting to stimuli.

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The kind of stuff that's so familiar that a well-informed person blows off the threat, somehow.

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Although Super Blue Stuff is sold in 365 small independent stores and through a 200-person direct-sales force, a majority of its sales come over the toll-free line McClung broadcasts on his infomercials.

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