This plot contains more than ten times more stars than any previous study and it is the first time that this has been done for the entire bulge.

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The story of how Saatchi lost the plot in the late 1980s and early '90s is itself a case study in being led astray by still trying to act a part in a play that ended a while back, but what's equally interesting is how the company was able to rethink its plot, as Saatchi's chief executive, Kevin Roberts, has noted in his blog.

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Maybe those researchers or the reporters at such websites at The Atlantic and Time who wrote about the study were in on it too, or perhaps they were being manipulated by the evil geniuses behind the plot to steal our retirement savings accounts.

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