The 1999 mission is being conducted aboard the USS Hawkbill, a nuclear submarine that is able to travel almost at will under the ice, making it a unique platform to study this little explored region.

CNN: Nuclear sub dives under the ice to explore climate change

Using Interop as a platform for my own informal study on the state of the cloud, the technology has already moved beyond the hype stage and well into the adoption one.

FORBES: Taking the Pulse of the Cloud

But a new study published by mobile-retail marketing platform provider Swirl suggests that the bigger opportunity lies in using mobile to enhance the in-store experience rather than simply enabling consumers to click to shop via their smartphones.

FORBES: Retail's Secret Weapon: Shopping Therapy via Enhanced Mobile Commerce

The purpose of the workshop is to help participants develop a common understanding of the objectives of the study, and provide them with a platform for jointly defining the data collection and analysis process, the reporting framework and the modalities for validation and dissemination of the outcomes.

UNESCO: MEDIA SERVICES

Confirmed by another study conducted last year by the digital media platform Comscore, women represent 55 percent of Twitter users, compared to men who make up 45.

FORBES: The Twitter Gender Gap

In Hong Kong, a 2008 study by the University of Hong Kong found that installing platform safety doors resulted in a 60% reduction in railway suicides.

BBC: Subway systems by the numbers

For this study, Forbes Insights, in association with Sharethrough, a native video advertising platform company, surveyed 136 marketing executives.

FORBES: Marketing and Sales

Their case study has more details on what the problem was they wanted to address and why they chose the Windows Azure cloud platform over other available solutions they considered.

FORBES: MicrosoftVoice: Orion Energy Systems moves InteLite software to Windows Azure platform