My co-researchers and I in our IBM Institute for Business Value study, Collective Intelligence: Capitalizing on the Crowd, we have pointed to intrinsic motivation as well as a strong factor to drive not just individual work but collective crowdsourcing.

FORBES: Does Your Job Keep You Up in the Daytime?

The study was based on our Experience Radar methodology, which helps businesses identify often hidden sources of value that lead to exceptional, differentiating customer experiences.

FORBES: The Key to Customer Loyalty: The Total Shopping Experience