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In a study designed by InnerScope, 100 subjects were invited to browse news content on three websites (msnbc.com, cnn.com and nytimes.com), which were populated by ads for nine different brands in the three new formats.
FORBES: Study: Consumers Look At, Don't Hate, New Web Ads
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We study user patterns and know based on business type, etc. what layouts, content, accessibility work.
FORBES: Why You Need to Prioritize Responsive Design Right Now
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Researchers from the Georgia Institute of Technology recently conducted a longitudinal study of follow predictors on Twitter and found that those who were positive and provided informational content gained more followers than those who were negative and shared content about themselves.
FORBES: Grow Your Twitter Followers By Being Nice And Informative
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In spite of the staggering number of ventures flinging content onto mobile platforms, advertisers will spend 16% less on mobile in 2010, notes the study.
FORBES: Media