The first study is on television advertising by Kristin Harrison from the University of Illinois.

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Opera Software, the company behind the Opera Web browser, has released the findings of new study that focused on mobile advertising.

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Sands Research Inc. an El Paso, Texas, firm that specializes in neuromarketing, the study of advertising's effect on brain activity, says it worked with five Super Bowl advertisers this year, up from two last year.

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