Twenty people already are gathered in a gymnasium-size design studio to sign off on a new model that Renault hopes to sell in eastern Europe starting in 2008.
Most of the studio executives envisioned a PG-13 blockbuster on the model of "Twilight" or "The Hunger Games, " but Mr. McGreevy wanted the movie to match the novel's tricky tone and adult content.
Studio executives could, she says, also make more accurate predictions by exploiting inside knowledge and tuning her model using industry rules of thumb.