This award, first granted in 1959, is supposed to be awarded to a student whose business demonstrates five characteristics: originality, persistence, success, character, and learning.
Coach Woods failed miserably in his duty to exemplify the traits and characteristics an adult should exude when working with and educating a student-athlete.
By taking the traditional notion of recruiting the most gifted individual available for a specific position and forgoing it in favor of intangible characteristics, the Broncos have insured above all else, the student-athletes who come play for them embody the beliefs inherent to perpetuating the culture.