StubHub, another popular online ticket site, has also prohibited the resale of the inauguration ceremony tickets.
If enough choose to use it, then both StubHub and the clubs profit from fan reselling.
The world's affluent would be trading their Mars ducats on eBay or StubHub .
Ample supply means some seats are even going for amounts below their original prices, according to StubHub.
Like StubHub's deal with Major League Baseball, Viagogo's agreement with the Browns goes beyond just reselling tickets.
He took a chunk of his 10% equity stake and opened Viagogo, basically a European version of StubHub.
StubHub has the unique ability to analyze ticket purchasing behavior for sporting events by sport and by state.
As do ticket scalpers trying to turn a profit on StubHub and other websites for baseball's exhibition season.
For StubHub, the industry leader among online third party brokers, the spike in fraud in the paperless age was noticable.
"Fans will need this service, " says StubHub spokesman Sean Pate, adding that the company's primary business is still the consumer market.
StubHub has a similar arrangement with baseball--fans aren't forced to use the service but will be exposed to the company's brand name.
Nevertheless, the association or statistical correlation between the two as revealed by StubHub is so interesting that it requires some further exploration.
Last week ticket resaler StubHub announced a breakthrough deal with Major League Baseball to become the official online outlet of the league.
Linked herein are StubHub prices for all Ohio State games in 2013.
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Whatever the reason, secondary ticket price data available on Stubhub clearly demonstrates that rivalry games come at a significant premium for fans.
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According to StubHub, the SEC title game is the highest grossing college football game of the year (followed by the State Fair game).
For example, a second seller of event tickets, called StubHub, uses it to identify and block devices that have a history of selling fraudulent tickets.
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Other groups acquired blocks of tickets through secondhand brokers like StubHub.
An arrangement with StubHub or Viagogo enables them to track the same data from aftermarket sales, providing a truer measure of who's going to the games.
The NBA, NFL and NHL of course already have their own successful TicketExchanges already, which clearly enjoy a marketing advantage (as does StubHub with the MLB endorsement).
Despite a dearth of fresh musical acts on the tour scene, online ticket marketplaces like StubHub.com, RazorGator.com and TicketsNow.com are commanding big markups for this year's shows.
"The market is constantly fluctuating, " says StubHub spokesman Sean Pate.
LiveNation is instituting agreements with ticket seller StubHub and others.
On a recent US Airways flight, my computer was slower than it is at home and dawdled a bit as I searched Stubhub for tickets to baseball's spring training.
StubHub President Chris Tsakalakis, in an interview from London, noted that the service has been operating in beta for the last few months, and already has about 150, 000 listings.
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Drilling as far down the ticket buying game as possible, the StubHub crew came up with enough useful nuggets to reduce phony transactions by over 30% since 2010, according to Capps.
Every conceivable market from retail (Amazon, eBay) to music (iTunes) to sports tickets (StubHub) to dining (OpenTable) has been subject to massive disruption at lightning quick speed over the last decade.
StubHub also has relationships with eight individual NFL teams.
Think Ebay and Stubhub for coupons.
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Virtually all professional sports teams in America now tolerate some kind of secondary market in tickets, usually through electronic exchanges run by companies like StubHub and Ticketmaster, as do a growing number of college teams.
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