Instead, throughout the 1980s the SEC routinely issued exemptions from regulation under the applicable law, the Investment Company Act, for all sorts of structured products with remarkably little analysis.
And yes, analytics when done right, is a structured process ( BADIR is one such approach), is learnable by most business professionals and the analysis part is doable in MS Excel.
The transformation driven by a data lake will implement the paradigm of operational intelligence, a more real-time, automated way of using both structured and unstructured data, both from real-time sources and historical repositories in a way that allows analysis to be as automated as possible.