The executives gathered in Frankfurt this week were aware that threats to the mix, and therefore profits, are long-term and structural rather than short-term and cyclical.
Conservative backbencher Jesse Norman, who belongs the Free Enterprise Group - which has called on the chancellor to cut corporation tax in the forthcoming Budget- told the BBC's Daily Politics the report was "helpful and interesting" in addressing short-term structural issues of government and business.
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Though structural reform is deflationary in the short term, it is still necessary.
And some fear that the good times, if they do return, will be short-lived without structural reforms and more private investment.
Clients making structural changes to improve operations, rather than more short-term tactical adjustments.
In short, Hungary's politicians are doing what they do best: squabbling for short-term advantage, while leaving structural problems untouched.
Short-term pain is an inevitable concomitant of structural reform: it is not an excuse for not doing it.
In short, he is not afraid to pursue major structural changes, even in the face of the conventional wisdom and an entrenched status quo political establishment.
For short-term unemployment, little has changed: the structural rate has been around 2% for decades.
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Short-term bailouts do not resolve long-term structural issues.
Ms. Merkel rightly argues that a short-term fix that doesn't address these structural problems would be a grossly irresponsible betrayal not only of German taxpayers, but also of future generations of euro-zone citizens in every country.
So, rather than shifting costs through short-term cuts, we instead need to make difficult structural changes in our health care programs.
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As for inflexibility, though true, it is not much of a problem if the short-term fiscal adjustment also makes sense on long-term structural grounds.
So the structural component broke out higher, which triggered the feedback loop, so all the short sellers had to come out, and buyers were coming in.
That said, members remain committed to pursuing structural reforms as not only are some reforms able to provide employment gains in the short-term, they also boost jobs and growth domestically and have positive spillovers via trade and other linkages to help rebalance the global economy.
As bond investors hunting for higher returns revisit the euro-zone periphery, ignoring short-term economic prospects, the pressure they were previously exerting to enact structural reforms eases.
The big question is whether this will be short-lived, linked solely to the crisis, or turn out to be something more structural.
As a result, even as we take these necessary steps in the short term, we have an obligation to future generations to address our long-term, structural deficits, which threaten to hobble our economy and leave our children and grandchildren with a mountain of debt.
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The IMF and the financial markets would probably like to see a combination of all of these: long-term structural reforms to free up economies and put government spending on a more sustainable path, combined with some short-term relief on austerity and (with luck) easier monetary policy as well.
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