Nevertheless, it is likely that the threat of terrorism and organised crime, and the precedent of existing methods for tracking money, will be strong counter-arguments in favour of tracking technology.

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Europe's leading shares were in positive territory in late morning trading on Friday, tracking a strong rally on Wall Street Thursday and higher trading in Asia.

FORBES: Market Scan

But with the recent ratings boom and a strong scatter market, the ad tracking firm anticipates a reversal of fortune for the 2010 kudofest.

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Coincidentally, the National Oceanic and Atmospheric Administration (NOAA) has been accurately tracking the number of strong tornadoes for decades (weaker tornadoes are not accurately tracked, because older technology could not detect many of the smaller tornadoes that can be detected today).

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But at the same time, that desire to ask bigger and better questions is also on the rise in the US, according to the author Warren Berger, who has been tracking a movement toward questioning that is running very strong in Silicon Valley, but also seems to be spreading throughout the business, nonprofit and education sectors, according to Berger.

FORBES: Are You Part Of The 'Ask' Movement?