People have a strong affinity to purchase familiar brands they identify with, and Li Ning was not one of them.

BBC: Viewpoint: Why do so few Chinese brands go global?

It turns out that our three major user groups (families with young kids, retired couples, and hard-core outdoors enthusiasts) all had a strong affinity for the Facebook model.

FORBES: One Business's Love-Hate Relationship With Facebook

Young workers and their strong affinity for go-anywhere technology are changing the shape of the enterprise as they force businesses to adapt to the speed at which they work.

FORBES: Time To Let Workers Bring Their Own Mobile Phones

Like Anfield, Boston's Fenway Park is one of the best-known sports venues in the world, while both cities have a strong expatriate affinity with Ireland.

BBC: When baseball meets football: Boston and Liverpool

On the contrary, the affinity is strong and, I would like to suggest, getting ever stronger, for three reasons.

FORBES: More on the Future Japan-China (and Japan--U.S. ) Relationship

That's an affinity group -- but, at 13 million strong, a big one.

FORBES: The Funds: The Vanguard of Texas