Adding to the debate is a new study, published this week in The Lancet, that calls into question the strength of the connection between CRP and heart disease.

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"Its strength is the Seagate connection, " says Potter.

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All of the brands studied, 240 in all, were also matched with a numerical "signal strength" to determine consumers' connection to them.

FORBES

There is a direct connection between interest rates and currency strength.

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