Technologies such as exoskeletons that provide increased strength and implants that improve memory will put both definitions under pressure.

ECONOMIST: Monitor

So instead of building its own brand, Jollibee decided to buy already-popular brands and work to improve their strength in the marketplace.

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Research already under way at Harvard-affiliated institutions that could lead to improvements for players includes new technology to improve healing of injured joints and studies indicating prolonged strength training may put players like linemen at increased risk of heart failure later in life.

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