Rovi Entertainment Store, which is helping a range of retailers, service providers, CE manufacturers, content owners, and PC OEMs to drive revenue from over-the-top (OTT) storefronts and cloud-based entertainment, has adopted DivX Plus Streaming as its preferred method of content delivery.

ENGADGET: Toshiba to launch TVs with DivX Plus Streaming certification

They have more than 50, 000 films, more than 20 million subscribers, they are shifting more and more people over to streaming, and for all of the doom talk about their future the method to the supposed madness makes perfect sense and in the long term is going to keep the company alive and at the lead of the streaming content providers.

FORBES: Amazon vs. Netflix Will Come Down to Content

Still using Rotten Tomatoes' Tomato Meter as a method for ranking the quality of movies, the new site gives streaming and downloadable access to flicks in your UltraViolet locker as well as direct access to copies from iTunes, Vudu, Amazon or Netflix for purchase, rental or subscription viewing.

ENGADGET: Revamped Flixster.com gives one-stop digital movie access for both UltraViolet and non-UV stores